Virginia is for Hokie Lovers

For the first time since its historic debut in the late 1960s, the Virginia Tourism Corporation’s legendary "Virginia is for Lovers" slogan has teamed up for an exclusive university brand collaboration. We are proud to introduce the limited-edition Virginia is for Hokie Lovers collection.

Whether you are a lifelong resident of the commonwealth, a dedicated alum, or a visitor discovering the magic of Blacksburg for the first time, this exclusive gear lets you wear your Hokie heart on your sleeve.